Beauty routines are evolving: they are becoming more fluid, portable and spread throughout the day.
In this context, mini size compacts answer a clear need in premium and luxury beauty: reduced volumes, carefully designed proportions and a discreet presence that fits into smaller bags while preserving brand recognition and elegance.
Why mini formats have become strategic
Mini formats have moved beyond the “gadget” logic to become a strategic tool for make-up brands.
Consumers choose them for three main reasons: mobility, easier entry into the brand universe and the possibility to build modular routines combining bronzer, blush, highlighter and eye palettes in only a few centimeters of space.
Marino Belotti’s point of view
For Marino Belotti, mini size compacts are not simply smaller versions of existing products, but part of a broader compact system built on design consistency, material research and refined proportions.
This approach allows brands to create a coherent portfolio, from full size to mini, keeping the same visual identity and a strong tactile experience across every format.
Proserpina
Proserpina offers small square and rectangular compacts with multiple cavities, ideal for eye kits, face trios or colour dense limited editions.
Linear geometries and flexible inner layouts allow intense colour storytelling in a very compact footprint.
Persefone
The Persefone line embodies soft, rounded elegance. It offers a striking balance between simplicity and character, available in mini size formats with diameters starting from 30 mm.
Venere
The Venere line, with its square shape and softly rounded corners, includes smaller‑size references designed for single powders and mini face/eye palettes, with selected SKUs.
Perfect for travel‑friendly collections and premium capsules.
Diana
The Diana line, with its sophisticated rounded shape, includes smaller size references designed for single powders and mini palettes, with selected SKUs. Perfect for travel friendly collections and premium capsules.
