Diana, one of the signature lines by Marino Belotti, now expands with a new flat lid compact. It keeps the rounded silhouette that made the line recognisable. At the same time, it adds a clean, uninterrupted top surface. The result is a more essential and contemporary expression of the family. It is designed for brands that want their makeup compact packaging to speak with clarity. Made in Italy, the flat lid compact opens new possibilities for colour, finishes and decoration. Everyday functionality stays exactly where beauty rituals need it.
Designed for versatility across makeup formulas
Defined by a sophisticated rounded silhouette, Diana has a distinctive visual presence. Its versatility suits the needs of contemporary makeup collections. The line works for face powders, poured formulas, baked products and eyeshadows. A single family can therefore support a wide range of product concepts. For brands building a coherent range, this is a reliable starting point. It works just as well for a best-selling highlighter as for a limited seasonal edition.
In makeup compact packaging, versatility is not only a technical matter. One recognisable shape can accompany a brand across many launches. Formulas may change from season to season, while the pack remains familiar. This keeps the visual identity consistent, both on the shelf and in the handbag. You can explore every shape and size in our compact product lines.
The flat lid compact: a new space for expression
The new flat lid gives the Diana family a more essential, contemporary look. Its clean surface becomes an elegant canvas for brand storytelling. Graphics, colour and tactile effects turn into part of the pack’s identity. A domed or sculpted lid guides the eye through its form. By contrast, a flat lid compact lets the decoration take centre stage.
This makes the format ideal for brands with a strong graphic language. A logo, an illustration or a pattern can cover the whole top without distortion. Minimal brands can keep it pure, while bolder ones can fill it with colour. In the hand, the flat lid compact feels light and modern. Consumers notice this detail every time they open it in front of the mirror.
Tailored makeup compact packaging for every brand identity
Every Diana compact can be shaped around the character of the brand. Each project brings its own requirements, and we start from them. Our team works alongside marketing and R&D departments. Together, we turn a creative brief into a pack that is beautiful and industrially sound. Through our tailored compact solutions, every detail can be customised:
- Colours selected to match a specific brand palette.
- Finishes from understated matte and soft-touch effects to luminous metallic surfaces.
- Decoration techniques such as hot stamping and digital printing, for precision and depth.
A flat surface amplifies each technique. Here, a hot-stamped logo reads more sharply, while digital print can run from edge to edge. The same care applies across all our makeup compact packaging collections. It extends from full-size cases to mini size compacts for travel and discovery sets.
With its new flat lid compact, Diana confirms a simple idea. The most refined makeup compact packaging leaves room for the brand to tell its story. Italian craftsmanship, a versatile silhouette and a surface ready for any decoration come together here. That makes Diana a natural starting point for your next collection. Planning a new launch? Talk to our packaging team and discover how Diana can take shape around your brand.
